Social media is being tested in Florida called a mobile application that allows you to locate on a map the messages close function. A function that already exists on various Twitter clients.According to the Wall Street Journal , Twitter users would test with some functionality of location-based mapping messages. This function named Florida is available on the mobile application of social media . As the subscriber moves , he can view the list of tweets that are nearby. Other Twitter clients already offer this type of geolocation service messages.
More precise targeting
If the goal of Florida behind Twitter is to answer a laudable requirement to bring people or inform about events happening nearby, the other aspect is clearly improved ad targeting taking into account the geolocation data . As more and more mobile applications , the user must confirm before enabling geolocation service in iOS 7 while Android service should be enabled by default.
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