Zagat is back on smartphones. The famous application that lists the opinions of mobile users in the restaurants is now available on devices running Android and iOS walking. For now, the return of Zagat for eight U.S. cities and London. The return of this application is a good news as the company Zagat, founded in 1979, had managed to join the ranks of true reference to the United States in terms of e-tourism and gastronomic guide.
For this side of the Atlantic Michelin reputation and sales have quickly skyrocketed. Not only Zagat has declined in different formats with paper, Internet and mobile application, but also on the scene to judge, with the restaurants but also bars, clubs, zoos, cinemas, etc.. The software also allows the user to view maps of some restaurants but also book online.
Giant Google had then bought this institution in September 2011 after being denied the acquisition of its competitor Yelp few years earlier. For this operation, the search engine had decided to change the business model with Zagat online consultations now free. "They have another way to earn money by promoting their audience," said co-creator Tim Zagat guide to New Economist at the beginning of the year, adding that his "role (and that of his wife ) in the production and editing guides "remained the same.
Last year, Google + has integrated data Zagat with a "local" service that provides access to the opinions of the different institutions. A referral service has also been set up to see the opinions of its contacts in restaurants or bars they had the opportunity to discover.
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