Microsoft is preparing the establishment of a more flexible application of its customer relationship At present, although the premise and hosted versions of Microsoft CRM are the same, the SaaS version is accessible only to a single price point ( 44$ per month per user). In contrast, users of the website version can choose from three pricing models. "Many users of Dynamics CRM want the same flexibility for software we offer SaaS," says Paco Contreras Herrera, the product marketing manager in charge of licensing and pricing at Microsoft, in a post on a blog. With the next major release of Dynamics CRM, scheduled for the end of the year, companies subscribing to the SaaS version of the application can make their choice between three price levels.
Three versions of the most complete most basic
At the top of this future grid price, there is Dynamics CRM Professional Edition, the most complete version of the application that will be charged 65$ per month per user. Its use is intended for users who want to have all the functionality of the software, including sales force automation and customer service. "Most users will find the best answer to their needs with this solution," said Paco Contreras Herrera.
Microsoft will also offer a basic edition of its online CRM to 30$ per month per user. With it, the publisher is specifically targeted "employees of business units, marketing and services, which must manage customer accounts, contacts and leads, as well as business analysts who require reporting capabilities," said Paco Contreras Herrera.
A third edition called Essential be marketed at a price of 15$ per month per user. It is for customers who need access to applications developed internally or by the network partners of Microsoft applications.
Online versions and on-site Microsoft Dynamics CRM will be "equivalent, making them more comparable with our customers who may well decide that it is the best option for them," says Paco Contreras Herrera. The cost of using Dynamics CRM Online "may vary depending on the country" and does not include the additional costs of providing "additional services such as the additional storage, testing and production simulations "says Paco Contreras Herrera.
management SaaS licensing policy. This could make Dynamics CRM more competitive compared to competitors like Salesforce software. This change also leads to price increases in some cases.
21$ a month more for the most demanding users
The changes will bring about Microsoft Dynamics CRM seem to be designed to better meet compete Salesforce.com offering a whole range of access levels to the application of CRM SaaS. In fact, the cost of the professional edition of Dynamics CRM will place the tariff level of the Professional Edition of Salesforce.com CRM that also rents for 65$ per month per user. But it also costs will increase by 21$ per month for customers who wish to have the full range of functions of Dynamics CRM.
Asked by e-mail, a Microsoft representative acknowledged that "prices will increase slightly," but added that from the launch of Dynamics CRM 2013 at the end of the year, mobile access licenses will be included in the rent at no additional cost, either for on-site or hosted versions of the software.
"Microsoft will also offer its customers more freedom of choice and the ability to mix the types of licenses so that they are no longer obliged to give access to the same version of CRM to all of their users," adds Herrera. Although it does not say so explicitly, this means that customers of Dynamics CRM Online, which currently pay 44$ per month to equip users who do not need all the functions will migrate to the editions of CRM less expensive. This would help alleviate the price changes associated with the arrival of the Professional Edition.
"The cost per user continues to be very aggressive compared to the prices of competing products. This should help Microsoft win new customers, particularly among companies that use one of its ERP, "said Denis Pombriant, Beagle Research analyst. "Even at 65$ per month for Professional Edition, it's still a good deal," he adds.
Microsoft policy concerning mobile access to its CRM shows the publisher extends to all types of equipment can be the access point to its application. "That concludes the debate on the question of how many points a trade would have to pay if they have access to both a PC, notebook, tablet or smartphone," says Denis Pombriant. "At the same time, it preserves the idea that running on client computers is still considered a seat and not an application in HTML5 freely accessible," says the analyst. "In the future, we will probably say that Microsoft license is tied to mobile devices and free on the desktop. "
0 comments:
Post a Comment