Yahoo is expected to announce Monday the acquisition of the blogging site Tumblr to 1.1 billion$ , says the Wall Street Journal reported on its website. It would be the largest acquisition of U.S. internet group since the arrival this summer of its ruling Marissa Mayer and help rejuvenate its audience. According to the American newspaper, the board approved the group Sunday, May 19 redemption network Tumblr blogs.
While rumors of the acquisition multiplied, Yahoo! announced Friday that it would hold a press conference Monday in New York without specifying the subject, merely promise to "share something special." A spokesman Yahoo! has declined to comment.
Tumblr was launched in February 2007 and now has 175 employees. Available in 12 languages, it boasts 107.9 million blogs and 50.7 billion publications. A previous round table in 2011 allowed him to raise 85 million$ from several investors, who at the time valued at approximately 800 million$.Yahoo!, founded in 1994 in California (western United States) and has since become an internet giant with 11,500 employees, had tried to buy 75% of the video site Dailymotion, a subsidiary of Orange, but the French government had prevented, derailing the talks in late April.The site tries to revive its growth under the leadership of its charismatic boss Marissa Mayer, one of the women most prominent and powerful Silicon Valley. Ms. Mayer has already made a series of acquisitions in recent months, but very small and focused. She had a bigger operation with a takeover of the internet video sharing platform Dailymotion, but it was blocked in late April by the French government. Tumblr, a popular and high growth could help rejuvenate its audience.The action took Yahoo! 1.32% to 26.87$ Sunday at 19:30 GMT in electronic trading.
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