
Yahoo continues the hectic pace of acquisitions. After announcing, Monday, May 20, the acquisition of microblogging site Tumblr to $ 1.1 billion, the Sunnyvale firm has gripped the PlayerScale California start-up specializing in software solutions for developers of multiplatform games on tablets, smartphones, game consoles or PC. The amount of the transaction was not disclosed.
Yahoo said in a message posted on Twitter that he would continue to support the platform game development, which boasts more than 150 million users worldwide and more than 400,000 new members per day. "We will ensure the support of our existing product and will offer additional services to help players develop and ensure their success in the multi-platform games - occasionally on social networks and mobile platforms," said Jesper Jensen, CEO PlayerScale in a posting on the company website.
Benefit from the expertise of
The solution built by and named PlayerScale Player.IO includes a data analysis tool for developers that allows them to understand user behavior and identifies these and monetization of mobile platforms and the web .
Since May, Yahoo has made micro-acqusitions, apparently to benefit from the expertise of the acquired companies. The California-based company headed by Marissa Mayer had said in a tweet that it had bought Loki GoPollGo, Astrid and MileWise to strengthen its mobile team. Loki Studios specializes in mobile games, GoPollGo developed a survey tool for social networking. However, these services will be closed by Yahoo. Ditto for Astrid, a personal organization and MileWise application, which has produced a solution for optimizing the use of bonuses related to travel and whose closure has also been programmed.
Previously, the company had made some purchases in the field of mobility, with Summly, a London-based app and summarizing the news, and a discovery service called Alike places. Yahoo had then said it would close the service but retain the technology for its own products.
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