Struggling since the 2008 crisis, the Japanese giant Sony, however, has published encouraging results and finally returned to profit.
Sony has unveiled its results for the 2012-2013 fiscal year (which ended on March 31) and displays a certain optimism about the benefits that are finally back. The company announced in effect a turnover of 6.8 trillion yen (52 billion euros), for a net profit of 43 billion yen (331 million euros). Data that take almost a miracle, considering the record losses of 456 billion yen last year.
At the head of Sony last year, Kaz Hirai - former leader of the PlayStation business - seems to have managed to get back on track, reducing both the cost of the company (which is separated from several buildings in recent months and shares of M3 and Dena) and pushing some sectors such as Sony Mobile. Good smartphone sales, 33 million in 2012 against 22.5 million in 2011, succeeded in effect salvage facing a general decline in sales of electronic products. The film industry and music are in turn in the green, with a 40% increase in earnings for the first (and thank you Skyfall Spiderman) and just 1% for the second.
The game is not the party
Side video games, however, is real fall recorded over the previous year: 12% of sales (5.4 billion euros) for a profit of 13 million, a decrease of 94%. The 2012-2013 fiscal year, Sony Computer Entertainment has sold 16.5 million consoles (PS2 and PS3), and only 7 million portable consoles (PSP and PS Vita). One last figure far from the original objective set at 16 million. Aware of the lack of enthusiasm for its mobile systems, Sony expects 5 million PS Vita this year. Note that, for the first time, the Japanese giant is the difference between the number of games sold in cans and dematerialized Version 183 million for the first and $ 83 million for the second.
In the coming months, the company remains cautious and wants to be above all in green: it still wants to sell 10 million PlayStation 3 but gives no estimate of the PS4. In total, Sony expects earnings to rise slightly, from 50 billion yen (384.7 million euros), with a turnover of 7.5 trillion yen (57.7 billion euros). In short, realistic optimism is warranted and the company hopes that the year in the red now belong to the past.
Sony has unveiled its results for the 2012-2013 fiscal year (which ended on March 31) and displays a certain optimism about the benefits that are finally back. The company announced in effect a turnover of 6.8 trillion yen (52 billion euros), for a net profit of 43 billion yen (331 million euros). Data that take almost a miracle, considering the record losses of 456 billion yen last year.
At the head of Sony last year, Kaz Hirai - former leader of the PlayStation business - seems to have managed to get back on track, reducing both the cost of the company (which is separated from several buildings in recent months and shares of M3 and Dena) and pushing some sectors such as Sony Mobile. Good smartphone sales, 33 million in 2012 against 22.5 million in 2011, succeeded in effect salvage facing a general decline in sales of electronic products. The film industry and music are in turn in the green, with a 40% increase in earnings for the first (and thank you Skyfall Spiderman) and just 1% for the second.
The game is not the party
Side video games, however, is real fall recorded over the previous year: 12% of sales (5.4 billion euros) for a profit of 13 million, a decrease of 94%. The 2012-2013 fiscal year, Sony Computer Entertainment has sold 16.5 million consoles (PS2 and PS3), and only 7 million portable consoles (PSP and PS Vita). One last figure far from the original objective set at 16 million. Aware of the lack of enthusiasm for its mobile systems, Sony expects 5 million PS Vita this year. Note that, for the first time, the Japanese giant is the difference between the number of games sold in cans and dematerialized Version 183 million for the first and $ 83 million for the second.
In the coming months, the company remains cautious and wants to be above all in green: it still wants to sell 10 million PlayStation 3 but gives no estimate of the PS4. In total, Sony expects earnings to rise slightly, from 50 billion yen (384.7 million euros), with a turnover of 7.5 trillion yen (57.7 billion euros). In short, realistic optimism is warranted and the company hopes that the year in the red now belong to the past.
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