Facebook launches the audited accounts to stop identity theft

And now, 760 posts later, the drama, the fetal position behind the fridge and tears. All these beautiful private messages enthusiasts were not sent to the real Virginia Efira. Do not worry, it will not happen perhaps.

In the wake of cousins ​​Twitter and Google+ offer that long ago, Facebook has put in place a system of audited accounts to allow users to know if they really send private messages to their favorite personalities.

Concretely, this means again in the same way as Twitter with a pretty dedicated beside the name of the symbol. This symbol also appears at all levels, whether in the search results or otherwise. As might be expected, the service is not available to everyone, but reserves a class of particularly popular people, politicians, brands, celebrities or some journalists.

Launched yesterday, the authentication system will soon be deployed everywhere and allow all individuals and brands to communicate more effectively with their fans find themselves without interference from the unscrupulous or just a little pranksters individuals. In 2010, a fake Facebook page pretending to be the IKEA home furnishing company had duped tens of thousands of social network users. It was high time to react.