-Taiwanese police seems to have strong suspicions against the Korean giant Samsung has paid students in Taiwan to denigrate the brand HTC. A case that could dent the image of the world's No. 1 mobile phone.
According to the information we have at our disposal, students were paid by Samsung to write articles and post comments denigrating the HTC brand and its products and thus promote the products of Samsung. This legal case could cost as the Korean manufacturer Samsung faces a fine of up to 640,000€ if the facts are proven.
For now, Samsung has responded publicly to this case denying any desire to disparage HTC in his country, remember that HTC is a Taiwanese brand. Thus, on his Facebook page, the Korean giant regrets any inconvenience and confusion while Samsung Taiwan has decided to stop all marketing activity around posting comments. Samsung has also made a statement to The Verge indicating that this was an error due to poor training of these students.
Whatever happens, this case comes after the sensational trial against Apple, which had resulted in a fine against Samsung for intellectual property infringement (even if the amount has since been downgraded). It also comes at a time when the media are less tender towards the Samsung and while the Galaxy S4 rather disappointed the market. During this time, the competition finally fights back and this year we should see fierce competition as we have not had the opportunity to see last year. This does announces that good for us consumers as saying increased competition, said lower prices for consumers and could demonstrate the arrival of Free Telecoms market.
According to the information we have at our disposal, students were paid by Samsung to write articles and post comments denigrating the HTC brand and its products and thus promote the products of Samsung. This legal case could cost as the Korean manufacturer Samsung faces a fine of up to 640,000€ if the facts are proven.
For now, Samsung has responded publicly to this case denying any desire to disparage HTC in his country, remember that HTC is a Taiwanese brand. Thus, on his Facebook page, the Korean giant regrets any inconvenience and confusion while Samsung Taiwan has decided to stop all marketing activity around posting comments. Samsung has also made a statement to The Verge indicating that this was an error due to poor training of these students.
Whatever happens, this case comes after the sensational trial against Apple, which had resulted in a fine against Samsung for intellectual property infringement (even if the amount has since been downgraded). It also comes at a time when the media are less tender towards the Samsung and while the Galaxy S4 rather disappointed the market. During this time, the competition finally fights back and this year we should see fierce competition as we have not had the opportunity to see last year. This does announces that good for us consumers as saying increased competition, said lower prices for consumers and could demonstrate the arrival of Free Telecoms market.
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